Managed commerce · application only
Own the store. We operate the system.
For product owners and capital partners with the funding to launch an online store, but without the time or team to validate it, build it, market it and improve it every week.
We take a small number of these. Every one starts with a paid feasibility sprint, because the product economics decide whether the store is worth building at all.
Who this is for
Four situations this fits.
A product owner or manufacturer
You already make or distribute something and you want a serious direct sales channel rather than a brochure page.
An offline business going online
You have proven demand in person and no working online sales process behind it.
An existing store that underperforms
Credible products, weak merchandising, weak creative, weak acquisition, or no reliable numbers to make decisions from.
A capital partner
You can fund a defined commercial test and you want an operator running it, with the accounts and the risk staying in your name.
If you cannot fund stock and acquisition for ninety days, or nobody on your side can approve decisions quickly, this will not work and I would rather say that at the start.
How it works
Three stages, in order.
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Stage one: Feasibility Sprint, €300
Product, customer, competitor and market review. Supplier, landed cost, lead time and fulfilment questions. Pricing, gross margin and contribution modelled. A compliance and product risk checklist for professional confirmation. A ninety day stock, platform, creative and advertising budget. Then a written go, revise or no go.
If you commission the launch within 30 days, the €300 comes off the launch fee. I am paid either way, including for telling you not to do it.
- Stage two: Managed Store Launch, from €1,200 Commercial direction, brand foundation and offer structure. A component led store with up to 20 initial products, collections, product pages, cart, checkout, payment and shipping. Policy page structure using your own approved terms. Analytics, tracking, core email flows and abandoned cart. Test orders, mobile QA and a handover record. Eight launch creative units and an initial campaign plan. One consolidated revision round.
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Stage three: Store Operator, from €750/month plus a defined performance fee
Weekly commercial and store health review. Merchandising and up to four routine product additions or major updates. Eight monthly creative units. Paid campaign management and controlled testing. Two email campaigns or automations. Conversion, returns and customer feedback analysis. Stock and reorder recommendations. A monthly profit focused dashboard and an action call.
If you want a fixed arrangement with no performance component, that starts around €1,000 per month depending on product count and scope.
The split
What we operate, and what you fund and own.
We operate
- The store, catalogue and merchandising
- Creative and content production
- Paid campaigns and controlled testing
- Conversion and landing page improvement
- Email campaigns and automations
- Reporting, the operating dashboard and the monthly decision call
You fund and own
- The entity, bank account and payment processor
- Inventory, samples, packaging, freight, duties and insurance
- The domain, platform, apps and professional advice
- Advertising spend, paid directly to the platforms
- Fulfilment, returns, replacements and refunds
- Tax, VAT, product compliance, warranties and customer liabilities
The store, domain, payment processor, ad accounts, supplier contracts, customer data and stock stay in your name. We hold collaborator access. We do not pool capital, hold your funds, or run the shop through our payment account. Warehousing, daily customer support, bookkeeping, tax filing, purchasing authority and product certification are separate and need a named responsible person.
Pricing
What it costs.
Feasibility Sprint
One time. Credited against the launch fee if you commission within 30 days.
Managed Store Launch
One time. Standard scope, up to 20 initial products.
Store Operator
Plus a performance fee on store operating profit, defined in the contract before launch.
The performance fee is calculated from a written definition of store operating profit, an agreed data source, a fixed reconciliation date and inspection rights. Nothing is payable on a zero or negative month. Product photography, custom compatibility tools, subscriptions, marketplaces, stock integrations, multiple markets and complex shipping are scoped separately.
Operating case study
Founder owned brandInterior Doctor
Interior Doctor is my own automotive e-commerce brand, and it is where this service was built. It is not a client, and it is labelled that way on purpose. It is the store where the catalogue work, the fulfilment process, the ad testing and the weekly operating rhythm were worked out before any of it was sold to someone else.
What it proves
- A documented order to fulfilment and customer support workflow
- A repeatable product ad workflow using real product photography
- A product page template built around fitment, install confidence and proof
- An operating dashboard covering orders, margin, acquisition, stock and returns
- A measured view of how many hours a properly run store actually takes each week
Recorded baseline
[REPLACE: publish verified figures only, each with its measurement window. Anything you cannot evidence should stay off this page.]
- [X] active products
- [X]% store conversion rate
- €[X] average order value
- [X] hrs operator time per week
Economics
A good looking store with negative contribution is not a business.
Most stores that fail did not fail on design. They failed because every order lost money once the real costs were counted, and nobody worked that out before the stock was bought.
Contribution per order = net selling price − landed product cost − payment fees − fulfilment and shipping subsidy − returns allowance − advertising cost
That number, your cash runway, and whether customer acquisition can be repeated at a workable cost, matter more than the storefront. So the feasibility sprint comes first, and no build starts until there is a written go or no go, an approved capital budget and a clear split of who does what.
Risk
Read this part properly.
- This is a managed e-commerce service. It is not an investment product and it is not passive income.
- There is no guarantee of sales, profit, or recovery of the capital you put in. Launch capital can be lost.
- You take the commercial risk and you keep ownership of the business, the accounts, the stock and the obligations to customers.
- We are paid for research, build, management and execution, not for a result we cannot promise.
- Nothing on this page is financial, legal, tax or accounting advice. Product compliance, consumer law, VAT and cross border obligations need a solicitor and an accountant in the markets you sell to.
- If either side wants shared ownership or a joint venture, that is a separate entity with a properly drafted agreement, not this service.
Next step
Apply for an assessment.
The application takes about ten minutes. If the product, the capital and the responsibilities line up, the next step is a call and a paid feasibility sprint. If they do not, I will tell you why.